CHOWKING OPENS 9th STORE IN UAE
Chowking United Arab Emirates is spreading its wings with a new addition to its roster of stores. It opened, on December 27, 2007, a new outlet at the Dubai Outlet Mall, Ai Ain Road, UAE--the 9th Chowking store in the gleaming, 21st century city of Dubai.
The new store has a food court setup and has so far logged an average daily sales of 3,600 AED or about P43K.
During the opening, complimentary Halo-Halo was served to the staff of the food court restaurants in the area, as well as to the operations heads of the mall, the management's way of announcing its presence and of sharing its best-selling product with its neighbors.
Chowking Celebrates Chinese New Year with Customers
THE CHOWKING Grand Fireworks is a yearly offering of Chowking to its valued patrons on Chinese New Year. This promotes the brand by radio and local cable advertisements, live mall announcements, posters, standees, roving billboards, banners, streamers, and such. On its third year now, the event entitled "Salo-Salong Saya sa Chowking Grand Fireworks at Free Concert" was held on February 9 at five different locations simultaneously. Namely: Lacson Stree, Bacolod; Bulacan State Univeristy, Malolos Bulacan; SM City Lucena, Quezon; Nepo Commercial Complex, Angeles, Pampanga; and Constancio National High School, San Jose, Nueva Ecija.
The public got the chance to see the biggest bands - Kamikaze, Spongecola and Rivermaya, to name a few - and the most hilarious stand-up comedians today. There are also games for the crowd, and raffle draw of novelty items and brand new Nokia 5300 mobile phones, courtesy of Coca-Cola.
SUKI OF THE MONTH
Chowking is the first name that comes to mind when S'Ferdie, 30, and M'Lhorjy Lasan, 28, discuss what they'll have for dinner. They both work fulltime; he is a Mechanical Engineer for General Motors, while she is an IT Specialist for IBM and both are also taking up their MBA degree at UP Diliman. Married for three years already, the young couple routinely goes to Chowking for comfort food.
S'Ferdie is the original Chowking fan. His love for Chowking goes all the way back to his bachelor days. When he and M'Lhorjy got married, she became a suki as well since S'Ferdie would always insist on eating at Chowking. Their routine revolves around work, school, and of course, Chowking! They usually visit Chowking Pasig Kapitolyo, the nearest branch to their home, four times a week!
"We are always on the go. We don't have the luxury of time to prepare our meals so we turn to Chowking and its wide variety of dishes. There are so many to choose from and we don't experience the sawa factor with Chowking," says M'Lhorjy.
M'Lhorjy likes our Lomi while S'Ferdie's favorite is Wanton Noodles. Both can't eat without Chowking's Pork Siomai, Black Gulaman, and Halo-Halo.
The couple is very health conscious. S'Ferdie faithfully keeps his regular gym schedule and since M'Lhorjy is five months pregnant with their second child, she is also keen about keeping away from fatty food.
"With Chowking, there are options for those who are trying to lead a healthy lifestyle like us. You have vegetables and fish, and we're all for it! It's good for us and even better for the baby," says S'Ferdie.
In fact, aside from their regular dinner date at Chowking, M'Lhorjy also dines in at Chowking Eastwood for lunch with friends.
"I like Chowking because I can feel that I am having a real meal. It's real kanin, ulam, and soup, very much like a meal at home. Chowking is really the best!" M'Lhorjy sums up.
Chowking opens 8th store in UAE (Mankhool Road, Dubai UAE)
December 1, 2007 marks the soft opening of Chowking Orient
Restaurant's 8th branch which is located at Mankhool Rd., Opposite Al Hana Center, Dubai, UAE. Unlike the earlier branches, the newest branch uses the 5G design which adds life to the store's features.
The store, which is officially called Chowking Al Diyaffa operates with Ms.Ysai Mastrile and Mr. Godfrey Pereira as its Store Managers.
FSC Update, December
SUKI OF THE MONTH:
Chowking Paco's Barkada of Moms
EVERY DAY, a group of sukis would be seen at Chowking Paco, giggling, sharing stories over breakfast, and just having fun. M'Mhel, M'She, M'Aida, M'D, M'Jovelyn, and M'Cora call themselves the "Liga ng Kagandahan (LNK)," and they are Chowking Paco's resident barkada since the store opened in 2004.
Their kids are all in Grade 6 and have been schoolmates since first grade. After dropping their kids off at Paco Catholic School, the moms would immediately meet up at the store for breakfast.
"It was fun seeing them every morning. Happy sukis like them make our work easier that's why we don't treat them as customers but part of our Chowking family," said M'Eliz, Chowking Paco's Store Manager.
The moms are so into seeing each other often that they would still meet up during school break for a trip at the mall or a simple kita-kita at Chowking. They are crazy about Almuchao, Lomi, and Lauriat meals.
"We like Chowking because your dishes are talagang nakaka-busog! There's so much to choose from and very sulit pa!" said M' Mhel. In fact, M'Cora, the only working mom in the group, recently celebrated her birthday at Chowking and treated her barkada with Salo-Salo meal sets.
Chowking Paco also invited all of their regular customers for their anniversary and LNK Barkada was the first on their list. "We had breakfast with the whole Chowking Paco team last October 3, along with the other sukis. They prepared a program and presented a dance number. We even got to meet Ms. Nikoy de Guzman, their franchisee! It really made us feel important as customers. Wala talagang papalit sa Chowking para sa amin." says M'She.
Chowking Commissary wins 2007 Best Meat Processing Plant Plum
AFTER winning the Regional Search in 2005 and 2007, Chowking Sucat Commissary finally bagged the Nationwide Search for the "Best Meat Processing Plant for 2007, 'AA' Category" --the ultimate and most sought-after recognition in the meat processing industry.
The award was given at the Bureau of Soils and Water Management Auditorium in Diliman, Quezon City last October 18. Led by the National Meat Inspection Service (NMIS) of the Department of Agriculture, panel members included representatives from the DOH, DENR, and DILG.
The national award reaffirms Chowking's stature as one of the best and finest meat establishments in the country today. It virtually attests to the fact that the products we serve our customers are not only of superior quality but are also processed the safest, cleanest, and most hygienic way possible.
Spicy Noodles Raffle Winners Off to Singapore
Six winners and five of their families and friends are off to Singapore for four days and three nights. The Spicy Noodles Raffle was recently concluded and below are the names of the lucky winners.
METRO MANILA WINNERS:
Patricia P. Pilla
Block 99, Lot 5, Karangalan Village, Cainta Rizal
Chowking Branch is Mall of Asia
Marjohn Franco
Bldg 36, Unit 24, Guadalupe Mansion
Cembo JP Rizal Ext. Makati City
Chowking Branch is Glorietta
SOUTH LUZON WINNER:
Roberto M. Quiatchon
39 Makiling, Calamba City
Chowking branch is Pacita, San Pedro
NORTH LUZON WINNER:
Cpl. Jonathan R. Galla
DRSS, NDCP, DND, GHQ
Camp Gen. E. Aguinaldo, Quezon City
Chowking branch is Alaminos, Pangasinan
VISAYAS WINNER:
Mary Jill Chua
124 Esperas Ave., Tacloban City
Chowking Branch: Tacloban2
MINDANAO WINNER:
Arianne M Acelan
Santol St. Citizen Village
Polomolok, South Cotabato
Chowking Branch: KCC Mall, General Santos
Winners will be notified via mail and phone call.
Chowking Halo Halo Hong Kong Raffle Winners Drawn
Six winners of Trip to Hong Kong for five were drawn recently at the Chowking Head Office. The winners were Ren Orsolino of 2510 Eloriaga St., Sta. Ana, Manila and Marrissa E. de Sena of 4492 Calatagan St., Makati City for Metro Manila; Georgette Manalo of Sto. Domingo St., Orion, Bataan for North Luzon; Ester Godoy of Block 20, Lot 2 Camella Homes Subd, San Pascual, Batangas; Paul Villamor of Brgy. San Isidro, Ormoc City for Visayas and Florepis Pascual of Pob Sabonga, Agusan del Norte for Mindanao.
The winners are entitled to free airfare, 4-day/3-night accommodation plus pocket money. Prizes are convertible to cash.
Chowking Opens 4th Store in Jakarta, Indonesia
Chowking Joins Panagbenga 2007
As the thousand-day countdown to the Centenary of Baguio City fires off, Chowking joins the entire city community in a celebration of the ideas and ideals, dreams and toil that have held its people together as a cohesive whole for a hundred years.
The theme: "Unity Towards the Centenary . . . Let a Thousand Days Bloom" finds concrete expression in the Chowking float depicting a fairyland inhabited by playful fairies having the time of their lives.
It is an invitation to come enjoy the beauty the city alone holds in its bosom -the intoxicating scents of flower and pine, the feel of the crisp mountain air, the winding roads that lead the visitor from one magical moment to another- giving form to the unmatched charm and splendor that have held friends and strangers in the city's embrace for a hundred years.
at the 2006 Panagbenga Festival
Award Chowking was awarded recently the Merit Award, Best Workplace Practices Category, by the respected Asian Corporate Social Responsibility Forum for its 'Go for Gold' cook certification program. The award is yet another testament not just to Chowking's commitment to quality but also to the advancement of its employees' skills.   |
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