5 brand ambassadors, new dishes and a new mantra for Chowking

MANILA, Philippines - Chowking raises the bar as it launches a new generation of brand advocates, a new logo, and an array of new menu offerings as a continuation of its 25th-year anniversary celebration.

"We want to position Chowking not only as a brand that serves quality and modern Chinese food, but also a brand that enables the working man to achieve success and share this same success with their loved ones," Chowking marketing head Francis Flores shares.

Chowking's new brand mantra "Tikman ang Tagumpay" encapsulates in a few yet meaningful words what Chowking passionately stands for.

Chowking introduces its latest offering, tender beef broccoli. The hardworking Pinoy is in for a taste of success with a new rice meal "na may kumpletong sangkap at kumpletong sarap" that comes from choice beef slices, rich oyster sauce, and freshly cooked broccoli - an affordable dish at P99 with a drink; or P125 as a lauriat with pancit canton, chicharap, fried dumpling, buchi, plain rice and a drink.

Chowking also gathers great inspiration from chosen brand advocates who all best exemplify their new brand positioning.

"We selected five outstanding individuals who commonly share compelling success stories. These outstanding individuals - Jericho Rosales, Gerald Anderson, Kim Chiu, Bea Alonzo, and CNN Hero of the Year Efren PeƱaflorida Jr. - were once ordinary people who all dreamt extraordinary dreams, and persevered to turn these dreams into reality, not only for themselves but their families as well," says Chowking marketing director Edward Arandia.

Chowking captures the life stories of these individuals who underwent obstacles, painstakingly faced adversities, and overcame all barriers to reach what seemed insurmountable. In a sea of mediocrity, they excelled because of a certain indescribable hunger to satiate their own drive to give not just themselves but their families better lives as well.

An extraordinary event was staged in an effort to retell the stories of the chosen brand advocates with "Journey to Success."

The event, hosted by Christine Bersola, formally introduced Chowking's new brand advocates. The culminating event was led by Chowking marketing head Francis Flores, marketing director Edward Arandia, brand manager Chris Monteron, assistant brand manager Ernest Concepcion, and brand specialist Lauren Tanganco.

For delivery, call 9-8888 or visit http://chowkingdelivery.com.

Jericho Rosales: From Fish Vendor To Multi-Faceted Performer

To say that actor Jericho Rosales' beginnings were humble is an understatement. He's had a very tough life from his childhood. He worked odd jobs such as helping his mother sell fish in the market to delivering pizza just to earn an extra buck or two.

He eventually won Mr. Pogi in Eat Bulaga, which was only the start of greater things ahead.

Today, after more than a decade of honing his craft, he is considered one of the most talented and multi-faceted actors in the business. "There are so many things to learn and explore. Why should I stop? I crave for that constant propensity to evolve and diversify. If life were a race, I'm definitely far, far, far away from reaching the finish line."